Serving as a thought leadership platform for FedEx, The Access Effect highlights the fact that the company’s purpose is greater than simply moving “boxes on belts.” It’s a communications platform designed to showcase all the possibilities created by the connections FedEx enables.
Noted journalists from publications like Fast Company and The New York Times have helped to shape the editorial content as well as add outside, credible voices to the conversation. Paired with a strong base of photographers and illustrators, The Access Effect stories give a human face to the business of trade and the possibilities that are created by operating in a truly global environment.
The Access Effect is a multimedia platform embracing print, video, interactive graphics, economic impact data, tons of photography, and most importantly the stories of how access to the world affects the lives of individual humans.
* work done with, and while working for, Unboundary